Editor Basics
How to Style Text in Framer
Typography is one of the most important aspects of web design.
Intermediate
7 min read
Even the most visually impressive website can feel unprofessional if its typography is difficult to read or inconsistent.
In Framer, text styling tools allow you to control how content looks, feels, and performs across different devices. Proper typography improves readability, user experience, accessibility, branding, and SEO.
This guide explains how text works in Framer, how to style it effectively, and how to create a scalable typography system for your website.
Why Typography Matters
Typography is more than choosing a font.
Good typography helps users:
Read content comfortably
Understand information hierarchy
Navigate pages more easily
Focus on important content
Trust your brand
Poor typography often leads to:
Higher bounce rates
Lower engagement
Accessibility issues
Inconsistent branding
Typography is one of the biggest factors affecting the overall quality of a website.
Adding Text to a Page
To add text:
Open the Insert menu
Select Text
Place the text element on the canvas
Click the text layer to begin editing
Once added, you can customize its appearance using the Properties panel.
Understanding Text Types
Most websites use several different text types.
Each type serves a specific purpose.
Headings
Headings introduce sections and help organize content.
Examples:
Page titles
Section titles
Feature headings
Blog article titles
Headings create visual hierarchy and improve readability.
Paragraph Text
Paragraphs contain the main body content.
Examples:
Product descriptions
Blog content
Feature explanations
Support articles
Paragraph text should prioritize readability over visual impact.
Labels
Labels identify elements such as:
Form fields
Buttons
Filters
Navigation items
Labels are usually short and concise.
Captions
Captions provide supporting information.
Examples:
Image descriptions
Gallery notes
Secondary information
Captions are typically smaller than body text.
Navigation Text
Navigation text appears inside:
Menus
Sidebars
Dropdowns
Footer links
Navigation text should remain clear and easy to scan.
Typography Settings Explained
Framer provides several typography controls.
Understanding each one helps you create more polished designs.
Font Family
Font family determines the typeface used for text.
Examples include:
Inter
Geist
DM Sans
Manrope
General Sans
Your font choice has a major impact on your website’s personality.
Font Size
Font size controls how large text appears.
Larger sizes create emphasis and hierarchy.
Smaller sizes work better for secondary content.
Font Weight
Weight controls text thickness.
Common weights include:
Light
Regular
Medium
Semi Bold
Bold
Weight helps establish visual hierarchy without changing font size.
Line Height
Line height controls vertical spacing between lines of text.
Proper line height improves readability significantly.
Letter Spacing
Letter spacing controls the distance between characters.
Small adjustments can improve readability and visual balance.
Text Alignment
Alignment determines how text is positioned within its container.
Options include:
Left aligned
Center aligned
Right aligned
Text Color
Text color affects both branding and accessibility.
Always ensure sufficient contrast between text and backgrounds.
Choosing the Right Font
Font selection should support both your brand and usability goals.
Prioritize Readability
The best font is often the easiest one to read.
Avoid choosing fonts solely because they look unique.
Users should never struggle to read your content.
Limit Font Families
Most professional websites use:
One primary font
One secondary font
Using too many fonts often creates visual inconsistency.
A common structure is:
Heading font
Body font
Match Fonts to Your Brand
Different fonts create different impressions.
Examples:
Minimalist SaaS → Inter
Creative Portfolio → General Sans
Editorial Website → Serif fonts
Startup Website → Geist or Inter
Choose fonts that support your brand personality.
Build a Typography Hierarchy
Typography hierarchy helps users understand content structure.
Without hierarchy, all text feels equally important.
Recommended Heading Structure
H1
Main page title.
Example:
Use only one H1 per page.
H2
Major section headings.
Example:
H3
Subsections within major topics.
Example:
Body Text
Main content paragraphs.
Example:
Example Typography Scale
A simple typography system might look like:
Style | Size |
|---|---|
H1 | 48–72px |
H2 | 32–48px |
H3 | 24–32px |
Body | 16–18px |
Caption | 12–14px |
The exact values depend on your design system.
Understanding Line Height
Line height is one of the most overlooked typography settings.
Too little spacing creates cramped text.
Too much spacing reduces reading flow.
Recommended Line Heights
For body content:
1.4 to 1.8 line height
For headings:
Slightly tighter spacing
The goal is comfortable reading.
Example
Poor:
Text feels crowded.
Better:
Text becomes easier to scan and read.
Text Alignment Best Practices
Alignment should support readability.
Left Alignment
Most websites use left-aligned text.
Benefits:
Easier scanning
Better readability
More natural reading patterns
This is the preferred option for most content.
Center Alignment
Best for:
Hero sections
Landing pages
Short marketing messages
Avoid using center alignment for long paragraphs.
Right Alignment
Less common.
Typically used for:
Decorative layouts
Specific design patterns
Not recommended for large content blocks.
Creating Reusable Text Styles
Text styles allow you to reuse typography settings throughout a project.
Instead of manually styling every heading, create reusable styles.
Examples:
H1 Style
H2 Style
Body Style
Caption Style
Benefits of Text Styles
Reusable styles provide:
Faster editing
Consistent branding
Easier maintenance
Better scalability
Changing a style updates all connected instances.
Typography and Responsive Design
Typography should adapt across different screen sizes.
Desktop typography often does not work perfectly on mobile devices.
Mobile Typography Considerations
Optimize for:
Smaller screens
Shorter line lengths
Touch-friendly layouts
Large desktop headings may need to be reduced for mobile.
Recommended Mobile Adjustments
Common changes include:
Smaller H1 sizes
Reduced spacing
Better line wrapping
Improved content flow
Always preview text on mobile breakpoints.
Text Width and Readability
Very long lines of text reduce readability.
Ideal paragraph width is usually:
50–75 characters per line
This creates a comfortable reading experience.
Using Typography for Branding
Typography is a major part of visual identity.
Consistent typography helps establish:
Brand recognition
Professionalism
Design consistency
Many successful brands are recognizable through typography alone.
Accessibility Best Practices
Accessible typography helps everyone read your content.
Use High Contrast
Dark text on light backgrounds generally performs best.
Avoid low-contrast combinations such as:
Light gray on white
Yellow on white
Avoid Extremely Thin Fonts
Very thin text may become unreadable on:
Mobile devices
Low-quality displays
Bright screens
Use weights that remain legible.
Maintain Clear Hierarchy
Users should immediately understand:
Main headings
Subheadings
Body content
Hierarchy improves accessibility and navigation.
Avoid All Caps for Long Text
All caps can reduce readability.
Use uppercase primarily for:
Labels
Small interface elements
Navigation accents
Common Typography Mistakes
Using Too Many Fonts
A website with five different fonts usually feels inconsistent.
Stick to one or two font families.
Inconsistent Font Sizes
Random font sizing creates visual confusion.
Build a defined typography scale instead.
Poor Contrast
Low contrast reduces readability and accessibility.
Always test text against its background.
Tiny Mobile Text
Small text forces users to zoom and creates frustration.
Test typography on real mobile devices whenever possible.
Ignoring Line Height
Even good fonts become difficult to read without proper spacing.
Line height is just as important as font size.
SEO Benefits of Proper Typography
Typography directly affects how search engines understand content structure.
Proper Heading Hierarchy
Use:
One H1 per page
Logical H2 sections
Supporting H3 headings
This helps search engines understand page organization.
Improved User Experience
Readable content encourages:
Longer session durations
Lower bounce rates
Better engagement
These signals can indirectly support SEO performance.
Better Content Structure
Well-organized typography improves:
Crawling
Indexing
Content understanding
For both users and search engines.
Typography Best Practices Checklist
Before publishing, ensure:
Only 1–2 font families are used
Headings follow a clear hierarchy
Body text is readable
Contrast is sufficient
Mobile typography is optimized
Text styles are reusable
Line heights are consistent
Typography supports branding goals
related resources
Animated Gradient Text
Frequently Asked Questions
Is typography important for SEO?
Yes. Proper heading structure helps search engines understand content hierarchy.
Should mobile text sizes be smaller?
Usually yes. Mobile screens often require typography adjustments.
what is the best body text size?
Typically between 16px and 18px, depending on the audience and design.
How many fonts should a website use?
Most professional websites use one or two font families.
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