. Framer supports subdomains for flexible website structures.

This guide explains what subdomains are and how they are commonly used.

What Is a Subdomain?

A subdomain is an extension added before the main domain.

Examples:

• blog.yoursite.com

• help.yoursite.com

• shop.yoursite.com

Why Use Subdomains?

Subdomains help separate:

• Blogs

• Help centers

• Landing pages

• Client portals

• Regional websites

Common Subdomain Examples

Blog Subdomain

• blog.company.com

Support Center

• help.company.com

Marketing Campaign

• promo.company.com

Staging Environment

• beta.company.com

How Subdomains Work

Subdomains require DNS configuration similar to custom domains.

Typically:

• CNAME records are used

SEO Considerations

Search engines may treat subdomains as:

• Related but separate properties

Good internal linking helps maintain authority.

When to Use Subdomains

Use subdomains when:

• Content serves different purposes

• Teams manage separate sections

• Projects require isolated systems

When NOT to Use Subdomains

Avoid unnecessary fragmentation when:

• Content belongs closely together

• SEO consolidation matters

Sometimes subfolders work better:

• yoursite.com/blog

Common Beginner Mistakes

Too Many Subdomains

Over-separation complicates management.

Weak Internal Linking

Disconnected sections reduce discoverability.

Duplicate Content

Similar pages across subdomains may confuse search engines.

Best Practices

• Use subdomains strategically

• Maintain branding consistency

• Connect related sections properly

• Monitor SEO performance carefully