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CMS & Content

Dynamic Pages Explained

Dynamic pages are one of the most powerful features of the CMS in Framer.

Intermediate

7 min read

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They allow you to create a single page template that automatically generates unique pages for every item in a CMS collection.

Instead of manually building dozens or hundreds of pages, you create one reusable layout and connect it to your CMS content.

This approach makes it possible to build scalable websites such as:

  • Blogs

  • Resource centers

  • Documentation sites

  • Case study libraries

  • Portfolios

  • Team directories

  • Product catalogs

This guide explains how dynamic pages work, when to use them, and how to build layouts that scale effectively.

What Is a Dynamic Page?

A dynamic page is a page that automatically displays content from a CMS collection.

Rather than creating separate pages manually, Framer uses a single template and fills it with content from different CMS entries.

For example:

One Template+100 CMS Entries=100 Unique Pages
One Template+100 CMS Entries=100 Unique Pages
One Template+100 CMS Entries=100 Unique Pages

Every page uses the same design but displays different content.

Dynamic Pages vs Static Pages

Understanding the difference between dynamic and static pages is important when planning a website.

Static Pages

Static pages are created and edited individually.

Examples:

  • Homepage

  • Pricing page

  • About page

  • Contact page

Each page has its own unique content and layout.

Dynamic Pages

Dynamic pages are generated automatically from CMS content.

Examples:

  • Blog articles

  • Portfolio projects

  • Team profiles

  • Documentation articles

The design is created once and reused across all entries.

Why Dynamic Pages Matter

Without dynamic pages, managing large content libraries becomes difficult.

Imagine publishing 200 blog posts.

Without dynamic pages:

200 Posts=200 Separate Pages
200 Posts=200 Separate Pages
200 Posts=200 Separate Pages

Every page would need to be:

  • Created manually

  • Updated individually

  • Managed separately

With dynamic pages:

1 Template+200 CMS Entries=200 Dynamic Pages
1 Template+200 CMS Entries=200 Dynamic Pages
1 Template+200 CMS Entries=200 Dynamic Pages

This dramatically reduces maintenance.

How Dynamic Pages Work

Dynamic pages are generated from CMS collections.

The process typically follows this structure:

Collection↓Entries↓Dynamic Template↓Published Pages
Collection↓Entries↓Dynamic Template↓Published Pages
Collection↓Entries↓Dynamic Template↓Published Pages

The template acts as a blueprint.

Every entry becomes its own page.

Example: Blog Website

Collection:

Blog Posts├── Post 1├── Post 2├── Post 3└── Post 4
Blog Posts├── Post 1├── Post 2├── Post 3└── Post 4
Blog Posts├── Post 1├── Post 2├── Post 3└── Post 4

Dynamic Template:

Blog Article Layout
Blog Article Layout
Blog Article Layout

Generated Pages:

/blog/post-1/blog/post-2/blog/post-3/blog/post-4
/blog/post-1/blog/post-2/blog/post-3/blog/post-4
/blog/post-1/blog/post-2/blog/post-3/blog/post-4

Each URL displays different content while using the same design.

Understanding Dynamic Templates

A dynamic template is the reusable layout used for all generated pages.

Think of it as a master design.

Example:

Article Template├── Title├── Featured Image├── Publish Date├── Author└── Content
Article Template├── Title├── Featured Image├── Publish Date├── Author└── Content
Article Template├── Title├── Featured Image├── Publish Date├── Author└── Content

The structure remains identical across every page.

Only the content changes.

What Gets Connected to the Template?

Templates typically connect to CMS fields such as:

  • Title

  • Featured Image

  • Category

  • Author

  • Publish Date

  • Rich Text Content

  • SEO Fields

For example:

Title Field↓Heading Element
Title Field↓Heading Element
Title Field↓Heading Element

The heading automatically displays the title for each entry.

Common Dynamic Page Types

Dynamic pages are useful whenever content follows a repeatable structure.

Blog Posts

The most common CMS use case.

Each article becomes its own page.

Example:

/blog/how-to-use-components/blog/framer-seo-guide/blog/responsive-design-basics
/blog/how-to-use-components/blog/framer-seo-guide/blog/responsive-design-basics
/blog/how-to-use-components/blog/framer-seo-guide/blog/responsive-design-basics

All pages use the same article template.

Case Studies

Agencies often create dynamic case study pages.

Each entry contains:

  • Project Name

  • Client

  • Services

  • Results

  • Images

The template automatically generates project pages.

Portfolio Projects

Portfolio websites often use dynamic pages to showcase work.

Each project becomes a CMS entry with its own URL.

Example:

/projects/startup-branding/projects/mobile-app-design/projects/company-website
/projects/startup-branding/projects/mobile-app-design/projects/company-website
/projects/startup-branding/projects/mobile-app-design/projects/company-website

Team Profiles

Dynamic pages can also be used for employee profiles.

Example:

/team/sarah-johnson/team/alex-smith/team/emma-williams
/team/sarah-johnson/team/alex-smith/team/emma-williams
/team/sarah-johnson/team/alex-smith/team/emma-williams

This is common on company websites.

Documentation and Help Centers

Many knowledge bases use dynamic pages.

Examples include:

  • Tutorials

  • Documentation

  • FAQs

  • Guides

This allows large libraries of content to be managed efficiently.

Understanding Slugs

Every dynamic page requires a unique URL.

This is usually generated from a slug field.

What Is a Slug?

A slug is the URL-friendly version of a title.

Example:

Article title:

How to Create Components in Framer
How to Create Components in Framer
How to Create Components in Framer

Slug:

how-to-create-components
how-to-create-components
how-to-create-components

Generated URL:

/blog/how-to-create-components
/blog/how-to-create-components
/blog/how-to-create-components

Why Slugs Matter

Good slugs help:

  • Users understand page content

  • Search engines understand page topics

  • Improve URL readability

  • Support SEO efforts

Clean URLs are easier to share and remember.

Good Slug Examples

/framer-seo-guide/cms-performance-tips/dynamic-pages-explained
/framer-seo-guide/cms-performance-tips/dynamic-pages-explained
/framer-seo-guide/cms-performance-tips/dynamic-pages-explained

These URLs are concise and descriptive.

Poor Slug Examples

/post-45/article-final-v2/new-post-7
/post-45/article-final-v2/new-post-7
/post-45/article-final-v2/new-post-7

These provide little context and are less useful for SEO.

Designing Dynamic Templates

A common beginner mistake is designing templates using ideal content only.

Real CMS content varies significantly.

Your template should be flexible enough to handle different scenarios.

Long Titles

Example:

Understanding Framer CMS and Dynamic Content Workflows
Understanding Framer CMS and Dynamic Content Workflows
Understanding Framer CMS and Dynamic Content Workflows

A title like this takes much more space than:

Framer CMS
Framer CMS
Framer CMS

Templates should support both.

Variable Content Length

Articles may contain:

500 words
500 words
500 words

or

5,000 words
5,000 words
5,000 words

The layout should adapt automatically.

Different Image Sizes

Users may upload:

  • Portrait images

  • Landscape images

  • Square images

Templates should handle all formats gracefully.

Empty Optional Fields

Sometimes content is incomplete.

Example:

Client Name
Client Name
Client Name

may be empty.

Templates should continue functioning without breaking the layout.

Responsive Dynamic Layouts

Dynamic pages must work across all devices.

Always test:

  • Desktop

  • Tablet

  • Mobile

with real CMS content.

Responsive Testing Checklist

Review:

  • Long titles

  • Long paragraphs

  • Multiple images

  • Small screens

  • Large screens

  • Optional fields

Many layout issues only appear after content is added.

Dynamic Pages and SEO

One of the biggest advantages of dynamic pages is SEO scalability.

Instead of optimizing pages manually, you can build SEO systems directly into your CMS.

Important SEO Fields

Most content collections should include:

SEO TitleMeta DescriptionSlugOpen Graph Image
SEO TitleMeta DescriptionSlugOpen Graph Image
SEO TitleMeta DescriptionSlugOpen Graph Image

These fields help optimize every page individually.

Page Titles

Each dynamic page should generate a unique title.

Example:

How to Create Components in Framer
How to Create Components in Framer
How to Create Components in Framer

instead of generic titles like:

Blog Article
Blog Article
Blog Article

Meta Descriptions

Meta descriptions provide search engines and users with page summaries.

Each entry should ideally have its own description.

Heading Structure

Dynamic templates should maintain proper heading hierarchy.

Example:

H1↓H2↓H3
H1↓H2↓H3
H1↓H2↓H3

Consistent heading structure improves both accessibility and SEO.

Benefits of Dynamic Pages

Faster Publishing

New content can be published without creating new layouts.

Easier Maintenance

One template controls all connected pages.

Updating the design updates every page automatically.

Better Consistency

Typography, spacing, and layouts remain consistent across the website.

Improved Scalability

Large websites become much easier to manage.

More Efficient Workflows

Content editors can focus on writing and publishing rather than page design.

Common Beginner Mistakes

Building Static Blog Pages

Many beginners create individual pages for every article.

This becomes difficult to maintain as content grows.

Dynamic pages solve this problem.

Poor Slug Structure

Messy URLs create confusion and reduce SEO effectiveness.

Always use readable slugs.

Designing for Perfect Content Only

Real CMS content is unpredictable.

Always test edge cases.

Ignoring Empty States

Optional fields may occasionally contain no content.

Templates should handle this gracefully.

Forgetting SEO Fields

Many users build dynamic pages before planning SEO.

Include SEO fields from the beginning.

Best Practices

  • Build one flexible template instead of many pages

  • Use clean, readable slugs

  • Create dedicated SEO fields

  • Test with real content

  • Design for long and short content variations

  • Optimize images before publishing

  • Maintain responsive layouts

  • Plan for future growth

Frequently Asked Questions

Should blogs use dynamic pages?

Almost always. Blogs are one of the most common and effective uses of dynamic page systems.

Are dynamic pages good for SEO?

Yes. They allow scalable content publishing and consistent SEO structures.

Does every CMS entry create a page?

If connected to a dynamic page template, yes.

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